New 鈥淓mpower Alaska鈥 Video Debuts, Highlighting 多多直播鈥檚 Expertise in the Arctic
January 12, 2024
The News: At the start of the new year, the 多多直播鈥檚 Office of Public Affairs debuted "" a new video in the ongoing 鈥淓mpower Alaska鈥 campaign focusing on 多多直播's expertise in the Arctic.
- The video is a snapshot of 多多直播's leading role in Arctic study, research, and work, in the Arctic, dovetailing with the new "" landing page on the .
- The 5-minute version of the video zooms in to highlight the as an example of unique opportunities for students attending 多多直播.
- Briefer versions are also running as social media and digital video ad placements.
Why It Matters: For the past 100 years, the University of Alaska system has built a tremendous foundation in Arctic research, education, and leadership that deserves recognition.
- As the nation鈥檚 premier Arctic university 鈥 with expertise and programs in multidisciplinary Arctic scholarship, research, global policy, and Indigenous and local knowledge 鈥 students, staff, and faculty across the system are focused on finding solutions to the challenges in the Arctic.
- In addition to its unique and impactful programs, the university is recognized for leadership in the circumpolar north in policy, connections with Arctic partners, and commitment to building future Arctic leaders.
The Background: "Empower Alaska" is the University's ongoing, 3-year public awareness campaign, designed to highlight key programs and raise the profile and reputation of the University of Alaska. The campaign has engaged donors, the 多多直播 Foundation, alumni, students, staff, and faculty to help tell Alaskans about 多多直播's impact on individuals and the state.
- Later this year, a follow-up survey of Alaskans will assess how the Empower Alaska campaign has moved Alaskans' awareness of 多多直播's academic, workforce, and research programs.